Geum is occasionally referred to as Avens. Geum is a Latin name and is pronounced gee’-um. This pretty perennial is long blooming and the rose-like flowers come in a bright shade of red, orange, yellow or pink. The foliage of this plant makes is attractive groundcover when the plant is not in bloom. Geum is a relative of the Strawberry. The plant blooms from spring to late summer. Make sure you deadhead the flowers to extend the bloom period. The plant is easy to grow and prefers full sun for best flowering. If the climate is hot and humid make sure the plant gets afternoon shade. This perennial can be divided in spring or fall to revitalize overgrown plants. Hardy from zones 3 – 7. Geum is a great plant for a sunny border.